BL__CHED CANVAS latest collection focused on the feelings of raw beauty and power drawn from the desert and its vastness.

Sarah, head of design and creative direction at BL__CHED CANVAS creates the garments through processes that accentuate the power of handcraft and of personalization. While shooting the garments for her e-commerce shop, I directed we use her hand in place of a hanger to play on the hand made and ultra-personal nature of these garments. I wanted to create the feeling that she was handing them to you herself, fresh from her studio. Juli Teitler created a beautiful, airy and stark world through her photographs while I shot secondary, storytelling images that focus on the brand’s visual identity of rebellion, youth, Americana, and anti-industry.